# identity.md

## Organization Overview
- **Company Name:** LaxCB (Cradlebaby)
- **Mission:** To improve lacrosse stick skills by enabling practice anytime, anywhere, without chasing the ball, thereby enhancing cradling, dodges, fakes, and tricks.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded around New Year's 2011. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to fostering continuous lacrosse skill development through innovative and convenient training solutions, encouraging practice indoors and out.
- **Team/About/Leadership/People Links:** https://www.laxcb.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in manufacturing and direct-to-consumer sales of lacrosse training aids, such as Cradlebaby and customized goal rejectors, designed to facilitate skill improvement without the need for traditional practice environments.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.